Ash Sierra

Depression isn’t a character flaw. It’s not a sign that you screwed up or failed. It just means something’s off. Maybe it’s physical and you need medicine, medicine that will make the chemicals right and the depression lift. Or maybe it’s emotional and you need to shift stuff, stuff that is heavy or false or pointing you in a direction you aren’t meant to point.

When Ash Sierra was in eleventh grade she got depressed. She was pointing in the wrong direction. It’s not that her life was wrong but rather it was wrong for her.

Two years later Ash went to college to study art. But something was still off so Ash took a semester off.

During that semester she began exploring herbalism. She made tinctures and salves as gifts for friends and as a way to help her community. It was never meant to be a business.

But people liked what she made so she made more of it. She began sharing it on Instagram and people all over the country, and then the world, bought what she made.

Before she knew it, Ash had created a business with thousands of followers and enough buyers to give her enough money to keep growing.

This is Ash’s story. It’s how she stumbled into herbalism, why herbs matter, going against the status quo, and what happens when you follow the next true thing.

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Some things we talk about…

  • on trying to be an adult, losing herself, and getting found
  • starting a business doing what she loved most – as impractical as it was
  • how to tune into your guidance and stay true to what matters
  • depression, autonomy, and choosing your own life

“It was two years without that artistic self. Two years where I felt like I lost myself a little bit with trying to become an adult and not being true to who I was as a person. And then one day I just woke up and realized that I didn’t really enjoy what I was doing or believe in all the things I had convinced myself I believed in.”

“Probably the most important thing in life is doing what you love because we’ll never know the purpose of life or why we’re all here. The more good energy you create with your life, the more good you are doing for the universe.”

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daphne cohn