I was at an event recently with a fairly well known business coach. She was talking about money, our blocks to money, and how to sell.
When it got to the selling part she said she doesn’t use the word “sell.” She prefers invitation or offer.
This made my belly tighten and my brow furrow in frustration.
Not because she uses the word invitation or offer but because of what it says about selling.
Most entrepreneurs hate to sell.
At least most entrepreneurs who are still struggling to get their businesses off the ground. They don’t want to be sleazy or salesy. They don’t want to come across as manipulative or conniving.
They care about their work. Deeply. They are passionate, hard working and devoted. And they really don’t want to piss anyone off.
And if they could have one magic wish it would be to make money without ever having to sell. Anything.
I get it.
When I first started I hated selling. The thought of it made me squirm and my chest constrict. I thought of used car salesmen and late night infomercials.
So I did what most creative entrepreneurs do.
I didn’t sell anything.
Which meant I didn’t make anything.
Because I thought selling was sleazy and manipulative and would make people not like me.
Why Selling is the Best Thing You Can Do For Someone
But here is what’s true: No business anywhere succeeds without selling.
You cannot make money if you don’t sell. And if you don’t make money you go out of business
And if you go out of business, you can’t help anyone.
Sure you could give all your stuff away and everyone would love you.
But we can’t pay the bills with love. No matter how much we wish we could.
People want to pay for things that help them.
We are grateful for those who devote their time and energy to creating things that make our lives better.
Think about the last time you paid someone for something you loved. Maybe it was…
- an amazing meal
- an online product
- an incredible coach
What if… the next time you went to your favorite restaurant it had closed down. The restaurant, not wanting to offend, started giving the food away and charging discount prices until the restaurant owner ran out of money and had to quit.
Or what if… that product that you loved so much didn’t exist because the woman who created it was too scared to sell. Since she never sold anything, she didn’t make anything so she went out of business.
Or what if… that coach didn’t become a coach because he hated the thought of taking your money and he felt responsible for your results. Rather than take on that burden and risk you not “getting your money’s worth” he became a teacher with a salary that he earned.
No delicious meal. No fabulous product. No amazing coach.
All because they didn’t want to sell.
But here’s what’s true: When you are selling someone something they want or need, selling is serving.
Selling is sleazy when you are trying to convince someone to buy something
a) they don’t need or want
b) you don’t believe in
But when you sell something people want and you believe in, selling is serving.
But I Don’t Want To Make Stuff Up Just To Sell
Now, I know what you might be thinking:
“It’s not so much the selling, it’s the way people sell. When they make all those big promises and they talk about how amazing their life is because they’ve figured it all out and now they have the one and only solution.“
Well, I hate that too. Because it’s not true.
No one has the one and only solution, no one has the perfect life, no one has figured it all out.
No one I’ve met anyway.
That is sleazy. And it does give selling a bad name.
So don’t do that.
You don’t have to make big promises. You don’t have to pretend like you’ve got it all going on. And you don’t have to act like you’re the one and only solution.
Just be real. Stand behind what you sell. And sell from the heart.
Selling that serves is about taking your soul, your passion, & your love and turning it into something that is useful, that can help another being find more joy, & then letting them know how to buy it.
And there will always be people who don’t get the value, who don’t want what you have, who unsubscribe when you start to sell or click off the webinar when you get to your “pitch.” And that’s okay. They’ve gotten whatever value they need. They don’t want to buy. That’s the beauty of selling…
No one has to buy.
We forget this when we go to sell. We feel awkward, like we are making someone do something they don’t want to do.
Truth: We are all adults. We each have the power to decide when, what and how much we consume. Your product or service is just one more choice in the marketplace.
Your responsibility is just to sell.
Sell what is useful. Sell what you believe in. Sell what people want. And sell with love.
Then selling is truly serving.
So how do you sell to serve?
That’s part 2. Stay tuned.
What do you think about selling? Tell me in the comments section below. Love to hear.