It was 2008.
My first business.
My husband had drawn the logo. My web designer had made a really pretty website. And I was totally passionate about helping women get happier by eating “better.”
So I started a blog.
And I wrote.
I wrote about my passion: food and self-care and self-love. I wrote about eating healthfully and pleasure and getting lots of rest. I wrote about what I cared about.
And I naively believed that was enough. That my passion and my work would somehow become known to the world, folks would find me and I would make a lot of money.
I believed that if I wanted it enough, it would happen. That if I loved it enough, others would find it. And if I was passionate enough, it would pay off.
But being an entrepreneur isn’t like that.
It’s messy. And the rules change. Most of what you learned in school doesn’t apply. And it’s not true that passion is enough.
No matter how much I hoped, prayed and wished, it turns out you need more.
You need courage like a mother lion. You need to commit. You need business smarts. And you need to make stuff happen.
to face your doubts, fears and crazy thinking that will rule your head and take over your work. Courage to go beyond what you thought you could do. And most important, the courage to be you.
I trust that you have made many commitments on your path in life. That you know commitment and you know running from it. That you understand enough about commitment that all I need to say is commit.
If you’re in this for the long haul, be willing to commit. At least 100%.
here’s a bit on business smarts:
Being an entrepreneur, a successful one, requires that you also be a businessperson.
A lot of creatives, like me, don’t want to learn business.
They don’t want to strategize, plan, implement and tweak.
They don’t want to look at numbers, test and look at the numbers again.
I believed in magical thinking. I set my store by magical thinking. And I tried to convince my husband that magical thinking qualified as a sound business plan.
Let me tell you right now – magical thinking sucks as a business plan. It feels good in the moment but will kick you in the rear over the long haul.
So decide: Are you running a business or a hobby?
If you know it’s a hobby and you don’t need it to be more, rejoice in the beauty of the pleasure it brings you. But if you run a hobby and you long to run a business, then become a businessperson. It’s not complicated. It just requires education and, of course, courage and commitment.
And lastly, make stuff happen.
Making stuff happen is hard. Steven Pressfield wrote an entire book about it, “The War of Art.”
That’s why I put together a 30-day “Make Stuff Happen” challenge because I get it. Because I know that making stuff happen is sometimes the hardest part. (Stay tuned…the Free challenge is coming. And it’s amazing.)
I’m saying all this because I want you to know, as you walk this path of passion, that you will work hard.
You will, most likely, have to strategize and systemize.
You will want to know your numbers and understand your target market and define your niche.
You will need to take time to really think this through, be willing to confront all the scary stuff, and learn basic business tools.
You will want to do all this before you take your passion, create stuff, and offer it to the world.
But then the magic shows up.
This is the part you’ve heard before. Which is why I tend to talk about it a little less. But being an entrepreneur is the most AMAZING thing on the planet. I LOVE what I do. I work in cafés. I take bike rides in the middle of the day. I go to art exhibits in the middle of the week.
And that’s not even the magic part.
I do what I want. And it helps people. And I get paid for it. That is the magic.
Because being an entrepreneur is freaking amazing.
And I want you to fly.
I just want to make sure you have strong wings.
And that you land softly.