there is no next big thing

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Everyday I open my email to the next big thing:

  • Webinars
  • Audiobooks
  • Pinterest
  • Facebook ads
  • Podcasts
  • Live events
  • Google hangouts
  • Guest blogging

It’s enough to make one’s head spin.

It makes my head spin.

Sometimes when I see the next big thing in my inbox I just hit “delete,” not because it doesn’t sound amazing but because if I learn anything about it, I’ll stop focusing on what really matters: my business, and start focusing on what doesn’t matter: the next big thing.

And then I’ll have to go back to my big whiteboard sitting behind my desk and erase all of last month’s plan where I wrote down my top priorities in big blue ink. I’ll have to erase it all  and put in a whole new plan.

A plan that includes the next big thing.

Which was different from last month’s next big thing.

And will be completely wiped out by next month’s big thing.

And everything I’ve poured my heart and soul into will stall because I’m too busy trying to study, implement and create for the next big thing.

Can you relate?

It doesn’t work. It will kill your business. And the worst part is that folks who are waiting for YOUR big thing, the thing that will finally help them fix that really hard piece of their life, will have to keep waiting because you have to do THE next big thing first.

And I understand the pull. Because it’s all so cool. And technology is growing so fast and communication is now so easy and you can do a million and one incredible things that you couldn’t do last week.

And still we need to stop.

And focus.

On your big thing.

And only your big thing.

So I put something together for you. And while I was putting it together I had to close my eyes, and my inbox, to every other next big thing, or I would have never finished it.

It’s a totally free 30 Day “Make Stuff Happen” Challenge. It’s every tool, tip and strategy I use to bypass THE next big thing and finish MY big thing. It’s for folks who get overwhelmed and confused, folks who don’t know where to start or how to stay focused. It’s for folks who get so distracted they don’t finish what they start. It’s for folks who really want to make stuff happen.

Join the 30 Day Challenge here.

And then knock it out of the park with your big thing.

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the messy, messy path of passion

It was 2008.

My first business.

My husband had drawn the logo. My web designer had made a really pretty website. And I was totally passionate about helping women get happier by eating “better.”

So I started a blog.

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And I wrote.

I wrote about my passion:  food and self-care and self-love. I wrote about eating healthfully and pleasure and getting lots of rest. I wrote about what I cared about.

And I naively believed that was enough. That my passion and my work would somehow become known to the world, folks would find me and I would make a lot of money.

[Read more...]

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7 ways to sell that are not sleazy, manipulative or gross (part 2)

It was 2am.

I couldn’t sleep.

I was two weeks in to my very first telesummit. You know the kind? I interview an expert. With every interview we give away a ton of incredible, free content. And then the expert sells something.

Seemed like a fair exchange to me.

But then I got that email.

Maybe you know the one?

[Read more...]

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to sell is to serve (part 1)



To Sell...

I was at an event recently with a fairly well known business coach. She was talking about money, our blocks to money, and how to sell.

When it got to the selling part she said she doesn’t use the word “sell.” She prefers invitation or offer.

This made my belly tighten and my brow furrow in frustration.

Not because she uses the word invitation or offer but because of what it says about selling.

[Read more...]

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how to run a business. authentically.

When I write to you I sit in my own little space, hundreds and possibly thousands of miles from you. But I write to you as if you are here, across from me: as if I’m looking into your eyes and speaking to your heart.

It’s how I stay authentic in my business.

And I know, because you’re here, that you value that too. That you value depth, honesty and truth.

In short, you value authenticity.

I also know how difficult it is to be authentic. Especially in business.

We create for people we may not know. We write for folks we cannot see. And we sell to people we may never meet.

Which is why I created this week’s video: how to be authentic in your business. Watch it below.

[Read more...]

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